MIDWEST LOGO
This project is the first installation of a series of logo systems designed for the various geographical regions of the US. I wanted to create a simple yet bold mark that depicts the agricultural and industrial grittiness of this region. It seemed fitting to go with a heavy and commercial typeface and pair it with a simple, geometric wheat icon. The Midwest is full of some of America's hardest-working people and businesses as well as some breathtaking scenery. There's no wonder why it is often called the heartland of America.
