SUNDAY MONEY
Sunday Money was a weekly podcast hosted by NASCAR Cup Series driver Corey LaJoie where he and his co-hosts (Daryl Motte and Lauren Fox) shared banter about trending topics from inside and outside the NASCAR world. Corey asked me to redesign the logo for his podcast. He had a clear vision of how he wanted this redesign to look. The custom type plays off of Corey's signature and handwriting. The type features a stylized letter S, which is an element from Corey's signature. Since a young age, he has been called "Shoe" or "Super Shoe", hence the added S. Since the podcast revolved around three friends simply having a conversation about sports and life, he also thought it would be awesome and appropriate to make the logo look like a neon sign like what you'd see at bars. I also created the album art for the podcast and Corey's team got some Sunday Money t-shirts made that were sold on Corey's site.
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