MAIN EVENT ENVIRONMENTAL GRAPHICS
Main Event tasked Harrison with designing a suite of in-center environmental graphics to be implemented into their newest prototype, "Proto-4". The following are the approved graphics that I designed for this project.
ENVIRONMENTAL GRAPHICS
BETTER TOGETHER
This simple and vibrant option features the sentiment that is crucial to the Main Event ethos “better together”. The words are tilted towards the pins to give a sense of movement down the lane. The color palette evokes a fun, party look and works well in the environment of a bowling alley.
HIDDEN BOWTIE
The central theme of this set of bowling wall graphics is the hidden Main Event “bowtie”. The bowtie appears on each of these graphics for guests to discover.
DO SOMETHING AWESOME/FUN MADE TO SHARE
These graphics reinforce what Main Event is all about: doing awesome things together.
Initially, the new Main Event prototype's interior entrance wall was painted grey. They asked us to make this wall more fun and impactful for their guests. Below are my two design solutions to make this wall more engaging. The first option is an abstract geometric design that is playful via color and has a lot of visual movement. The second design is a little simpler but still bold. I centralized the Main Event logo on a multi-colored starburst that radiates out from the logo.
