Sweets is a (hypothetical) candy store in the UK that was in need of a visual identity that captures the joy of candy simply and subtly. Back in 2018, I did a 30-day logo challenge and Sweets was one of the companies that I was to create a logo for. What you see here is an updated version of my initial logo that I did for Sweets, but I kept some of the original elements that I thought worked well. I wanted to clean up the logo and then expand it into a full brand system.
