PAINTERLY
I had the gigantic honor of getting to design the identity for Painterly, an Indie-Pop music group out of Austin, TX. This wordmark and icon were designed to further the themes present in Painterly's music, which is battling with perfectionism, creativity as an artist, originality, and growth. The brand mark, the 'ai' in Painterly, is done in a quick, brushstroke-like style and paired with a more "flawless" bold, sans-serif typeface. Unifying these two styles in one mark reinforces the message that imperfection and inconsistency do not reduce value. The icon, when isolated, abstractly represents a gestural landscape painting, or an artist's paintbrush and easel can be seen. The point is that it is open to interpretation and can mean different things to different people.
VISUAL IDENTITY
