Working alongside Harrison's creative team, I helped develop the name "Quest Cube," a flexible platform designed to accommodate a rotating lineup of interactive games and future IP partnerships. The name captures a sense of curiosity and adventure while remaining broad enough to evolve with the experience over time.
I also developed the visual identity and environmental design for the space. The logo uses a simplified cube form with an illuminated doorway, reinforcing the idea of discovery and inviting guests inside. As a whole, the icon forms a Q shape. Beyond the brand identity, we designed the exterior cube graphics and wayfinding system, creating a highly visible destination within the center while allowing featured partner content, such as the launch experience, Randomizer Rush, developed with Skydance Studios and inspired by the film Luck, to be easily integrated and updated for future activations.
